Program of certification of the moroccan tourism development companies. Case of a certification program of the development and promotion company of Taghazout resort, Souss-Massa region, (Morocco)

Khalid Benamara, Mohamed Ait Nacer, Zakaria Hmidani


Inspired by several international experiments, in particular French and Spanish, the Society for the Development and Promotion of Taghazout Resort (SAPST) engaged in an approach of sustainable development with an aim of preserving the natural resources, to respect and develop the sociocultural authenticity of the Souss-Massa region and to promote energy efficiency. The SAPST chose to set up a system of environmental management combining three approachs of certification: the High Environmental Quality building (HQE) certification; the Quality, Safety at Work and Environment (QSE) certification and the Green Globe certification. 

In this proposal, we would try to follow the evolution of these approachs of certification since the year 2012 until currently to understand this passion for the environment and to check if it is a question of a real attempt of repairing the damage caused by the tourist activity over the era of naturalness of the project of the Taghazout resort or of a simple operation of “green marketing”, which would be only the concretization of an entrepreneurial approach, a kind of environmental ethics which would hide a green business.    


Tourist resort, certification programme, labelling, environmental management, green marketing 

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